Digital Marketing has become prominent in today’s society. With the rise of technology and social media, it is essentially the most important form of marketing. The Financial Times says the key objective of digital marketing is to promote brands through various forms of digital media that extends beyond internet channels that includes mobile phones (SMS and MMS), social media, display advertising, search engine advertising etc.
Digital Marketing can work for any business in any industry as it is all about attracting target consumers to your company through the use of online and digital content, which can be in the form of social media campaigns, email marketing campaigns, or even SMS alerts about product/service offers.
So what are the main forms of Digital Marketing?
Search Engine Optimisation (SEO)
Being able to improve your website ranking on search engines is a crucial aspect of any companies marketing strategy. SEO helps business create and customise websites to attract customers and improve the chance of consumers finding these websites online. As described by the Australian Government, SEO is about marketing professionals understanding how people use search engines to optimise their website ranking and ensuring their website is front and centre. SEO involves companies understanding their online customers, using keywords on websites, refreshing page content often, using links from other websites, and using meta description tags.
This involves the creation and sharing of online material such as videos, blogs and images that do not directly promote a brand or product but is instead intended stimulate interest in the brand. Instead of pitching products and services, businesses are able to provide relevant and inspiring content to prospective customers to help solve their issues and show them why this brand can help them.
Social media marketing allows businesses to connect and interact with customers on a more personal level. It is beneficial for brand development, attracting customers, networking, improving revenue, as well as for research. It allows businesses to create campaigns that are able to reach millions of people, as well as see what other businesses are doing, collaborate with like-minded brands in different industries, and build brand awareness.
In future blogs I will be expanding on these forms of digital marketing and analysing real life uses of digital marketing from well-known companies, and how it has greatly improves their business.